FKI • Universiti Malaysia Sabah

Creative Computing Research Group

Innovating at the intersection of Human-Computer Interaction (HCI), Augmented & Virtual Reality (AR/VR), Gamification, and Artificial Intelligence for cultural preservation and society.

Explore Projects Research Activities
Highlights & Engagements

Research Group Activities

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Aug 21, 2026

Bengkel Penulisan Grant, Labuan
Sept 21 - 22, 2026

Pameran Teknologi Sempena Minggu Sains Negara, Sabah. DKP2 UMS
April 24, 2026

Pameran Teknologi Imersif Sempena Jom Masuk U, Sabah
April 23, 2026

Perasmian Jom Masuk U, Zon Sabah
March 9, 2026

Serahan Projek MUIS — Realiti Maya Dunia Sementara, Akhirat Selamanya
Jan. 14, 2026

FKI Innovation, Exhibition & Competition
June 25, 2025

CCRG Yearly Research Planning & Discussion
Oct. 16 - 17, 2025

Pertandingan EXCOCIPTA UMS 2025
May 10 - 11, 2025

Pameran Teknologi Imersif UMS
April 25, 2025

Lawatan Industri Penyelidikan ke SCENIC
Jan. 17, 2025

Lawatan Kumpulan QUANTUM MATHS dari KML
Innovation & Applications

Featured Projects

AR / VR / Gamification
AR with Community
Culture & Heritage

AR with Community

Augmented reality application developed in collaboration with Lembaga Kebudayaan Negeri Sabah (LKNS) to preserve traditional dance forms.

IDS Sabah AR VR Project
Research Grant

Collaboration with IDS Sabah

Enhancing the Bajau Sama Cultural Centre utilizing immersive AR and VR technologies alongside Institute for Development Studies Sabah.

2D WebAR Folklore
Student Project

2D WebAR Folklore Storytelling

Interactive web-based augmented reality storybooks revitalizing traditional Sabah folklore tales:

Buku 1: Si Pusung Buku 2: Si Ular Buku 3: Kura & Monyet Buku 4: Putera
AR Gong Penampang
Interactive 3D

AR Gong Penampang

An interactive educational tool that lets users learn rhythm, technique, and cultural significance of the traditional Gong Penampang via AR/VR.

Interactive Gameplay & Serious Games

Custom gamification and cultural mini-games developed for web & mobile testing

Kaamatan Themed Games

Memory Match Game Running Ron Cultural Word Search

Educational & Arcade Games

Simple Math Game English Vocabulary Game Simple Ping Pong Game

Hand Gesture Games

STEM 1 Quiz STEM 2 Quiz
Dissemination

News & Publications

Peer-reviewed works & public releases
Aug. 13, 2024

Training Module: In-House ICT

Hands-on training modules and workshops delivered for academic faculty and industry partners.

Download Module
Oct. 9, 2023

AR/VR IEEE Publication

"Intangible Cultural Dance Preservation Using Virtual Reality 360-Degree Video" indexed in IEEE Xplore.

Read on IEEE
Aug. 26, 2023

AR Hari Kebangsaan

Feature article on UMS lecturers and students developing Augmented Reality books for national celebrations.

Read News Article
May 30 - 31, 2023

AR/VR Hari Kaamatan

Exhibition video showcasing interactive AR/VR cultural demonstrations during Pesta Kaamatan Sabah.

Watch on YouTube
Faculty & Fellows

Our Research Team

Our interdisciplinary team at Universiti Malaysia Sabah drives research in human interaction, persuasive computing, intelligent commerce, and interactive media.

Dr. Wan Nooraishya Wan Ahmad

Dr. Wan Nooraishya Wan Ahmad

Senior Lecturer

Persuasive Technology, Emotion in HCI, User Experience (UX)

Dr. Nooralisa Mohd Tuah

Dr. Nooralisa Mohd Tuah

Senior Lecturer

HCI Usability, Serious Games, Gamification Frameworks

Dr. Suaini Sura

Dr. Suaini Sura

Group Leader

Intelligent Commerce, Social Commerce, E-Business Systems

Ryan Macdonell Andrias

Ryan Macdonell Andrias

Lecturer & Researcher

Multimedia Systems, Gamification, Virtual & Augmented Reality

Dg. Senandong Ajor

Dg. Senandong Ajor

Researcher

Data Mining, Predictive Modelling Techniques, Digital Tourism

Ahmad Rizal Ahmad Rodzuan

Ahmad Rizal Ahmad Rodzuan

Researcher

Gamification, Game-Based Learning, Creative Digital Content

Dr. Nuraini Jamil

Dr. Nuraini Jamil

Senior Lecturer

Brain-Computer Interface (BCI), AI Applications, Creative Computing

Ainnecia Yoag

Ainnecia Yoag

Researcher

Human-Computer Interaction, User Interface Design, Creative Computing